From Sea to Shoe

July 14, 2016

About the adidas x Parley shoe:

This is the first shoe ever made using Parley Ocean Plastic®. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.

The shoe has been created with adidas’ most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.

A prototype of the shoe was introduced at the UN x Parley launch event “Oceans. Climate. Life.” held at the United Nations on June 29, 2015.

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