November 14, 2016ExplicitE

Trip 10 | Staying True

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Chris Pew is the co-founder and designer at TREW. Founded in 2008 in Hood River, OR, TREW designs and manufactures functional and creative apparel for the modern outdoor enthusiast. With eight years experiencing the battles and successes characteristic to start-ups TREW is chasing their vision of creating the next generation of outdoor apparel (and Chris has learned a ton of sh*t). Through his experience Chris has a unique perspective on creativity, commerce, technology, design, and how this delicate mix relates to the outdoor industry.

Topics of this chat include:

  • Starting a business
  • Acting as a collective
  • The hustle
  • Overcoming obstacles
  • Direct to consumer
  • Branding vs. sales
  • Product lifecycle
  • Adapting to grow more efficiently
  • Quality control issues
  • Fostering business relationships
  • No more “me-too”
  • Understanding the market
  • Grading and sizing challenges
  • Building a tribe
  • Nerding out on color
  • Everyone is an artist


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