April 28, 2019ExplicitE

Trip 34 | Industry Outsiders

After having transitioned from a graphic to a product designer Tony McWilliams found himself running Faction Skis, the fastest-growing winter sports brand in the world, before moving on to his latest venture in Ghosts Apparel. By pulling on his background in design and business management he began to bring together industry misfits, outsiders, and rebels, on a mission to create the world’s most environmentally-friendly high-performance technical outerwear.

Topics of this chat include:
• Interconnectivity
• Community
• Starting from the ground up
• Claiming sustainability
• More than a factory
• Learning about supply chains
• Management disconnects
• 3 steps forward, 1 step back
• Solving a problem
• Human relationships
• Difficulties with scaling
• Having hard conversations
• Building confidence
• Asking questions
• Iterative process
• Branding elements


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